Our
people

the nation’s largest independent, Hispanic-owned agency

We are the nation’s largest independent, Hispanic-owned and operated full-service advertising and marketing services agency. And most importantly, we have the brightest minds in the business. The Lopez Negrete team is uniquely adept and experienced at harnessing insights, developing impactful and effective creative, and bringing to life our promise of delivering Maximum Return on Cultural Intelligence™ in an Omnicultural America. 

The Lopez Negrete team is representative of a vibrant, diverse, bicultural America. There are 15 different nationalities represented within our agency with presence in New York, Los Angeles, Chicago, Dallas, Miami and Austin. We are 82% diverse (82% Latino, 48% women and 4% veteran). 

Thanks to our people, we are “el real deal!”

Our leadership

Alex López Negrete profile image

Alex López Negrete

President and CEO

Alex's insightful leadership has guided Lopez Negrete from a pioneer to the vanguard agency it is today. He is truly bicultural, calling both Mexico City and Houston "home." His passion for advertising excellence, creative brilliance, and our clients' growth and profitability is infectious, and has fueled the success of the agency and the Lopez Negrete team as a whole. Alex’s leadership also extends to the community, where his passion is felt across his major roles on local and nonprofit boards.

Cathy López Negrete profile image

Cathy López Negrete

Executive Vice President/CFO/COO

All business, financial and operational departments are under Cathy’s able stewardship. She leads with kindness, plans with foresight, and manages change without fear. Apart from being incredibly savvy about business, she’s artistic, nurturing, and downright hilarious.

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Fernando Osuna

Chief Creative Officer

Thanks to FerO’s keen eye, brand insight and creative vision, he now leads all the creative efforts for every one of our clients. It’s quite a job, but FerO handles it with both determination and, despite the pressure, an irresistible charm.

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Howard Brown

Vice President and General Manager

Seasoned, multifaceted, focused and fair describe Howard. For over three decades, he has played a key role in the day-to-day functioning of our independently owned agency across all offices, keeping it on track for growth, accountability and profit.

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Gerry Loredo

Director of Business Analytics

Gerry brings a highly disciplined and fact-based approach to the Business Analytics department. He has extensive experience using quantitative tools to gain a deep understanding of a category, generate actionable insights, and quantify the value of his clients' marketing investments.

Work with us!

We’re always looking for new epic talent.
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